top of page

Case Study 4  Improve Consumer Experience for LCBO

My Role: Consumer researcher, scrum master
Tools: Miro board, Quirkos
Project Timeline: Three months
Interactive output: A research plan, survey, Gatt Chart, a testing plan of MVP, Miro board synthesis and presentation deck

An African man smiling in a pair of sunglasses with a white dog at his side. A glass of champaigne in between the dog and man. The setting is in a wine store.

Project Overview

Situation

The Government of Ontario’s goal is to make Ontario accessible by 2025. We will explore new ways to increase the level of accessibility in stores for customers with disabilities.

​

Action

  • Steve planned and conducted a series of marketing research including survey, interview and in-store visit.

  • Analyzed qualitative and quantitative research data using Quirkos, Qualtrics, Miro Board and Spreadsheet.

  • Rolled out a testing plan of MVP and implemented usability testing.

  • Managed workflow using Gantt Chart and maintained agile project documents to ensure transparency and efficiency.

​

Process Snapshot

Thematic Analysis of Interview

Qualitative Analysis using Quirko

A few themes emerging on Miro board with smaller themes below
A few themes emerging on Quirko software
A few observational notes with a picture of tag in a wine store
A few notes on a miro board in blue, yellow and black

Testing items 

Observational Study notes

Gantt Chart 

Screenshot (478).png

Presenting Research Findings

A user persona of Joe detailing goals, motivations, habits and other traits
Milestone Presentation 3a.jpg

Impacts

  • My marketing and user research on customers impacted the design proccess of a shop navigation app named Shoppers` Lens.

  • An LCBO executive was convinced that the prototype supported by consumer research and testing could provide a solution, with tested usability and product strategy.

  • He agreed to implement some of the business implications with community leaders at LCBO.

​

​

​

​

​

​

​

bottom of page