A designer and digital marketeer in an E-commerce company and an AI creator based in Toronto. Follow his blog: 1000 book notes, where he shares his learning on business, design, productivity and AI.
Toronto
Case Study 3: Attract User Growth for an App
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Client prompt
The client released more features to support their customers in the entire business journey. They want to do a rebranding to make their company better understood and grow their user base.
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Client profile
A hospitality platform for the short-term rental market that empowers hosts to better manage their properties, reservations & guests.
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My Responsibility
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Created a strategic brand presence daily on Facebook page and strategically reached out to influencers and business community through Email, Reddit, Facebook groups and LinkedIn.
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Defined and implemented strategies and tactics to attract new users of the product.
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Goal
Acquire 180 users in 90 days.
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Actions
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Launched a thought leadership campaign across the platforms to boost brand awareness in the industry. Content included free trials offerings, feature updates and lead magnets,
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Distributed content via extra user touch points, such as relevant Facebook groups.
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Outcome
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The web traffic was increased for five-fold.
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The new subscribers was increased for four-fold.
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180 users are acquired successfully.
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Contributed 60% of the traffic from my outreach and content seeding efforts.
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"I worked with Steve over the summer as his direct supervisor. Steve worked really hard as part of our growth team. He often times had great ideas and you could see that he really cared about the work he was doing with us. We're so grateful for Steve's contributions and I know he'll be a strong addition to any team in the future." Said Jeremy Mays, ex-marketing lead of Guestbook.
Work Demo:
