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Steve (Shixiong) harnesses search engine marketing to unlock business growth and optimize user experience. In his professional life, what he is not only passionate but dedicated into are not one but two aspects of digital marketing:


- A higher calling for easing the pain of homo sapient searching online in a vast sea of information as a matter of survival in the digital age.
- Building brands that truly take care of and celebrate their customers.

A logo of Big Apple Greeter, a free visitor service provided by New York City

Case study 1: Attract more people for tourism in NYC

My role: Google Ads Manager

Client Profile
Big Apple Greeter is a local guided tour service provided by the New York Office of Tourism that matches visitors with enthusiastic, knowledgeable residents. The client wants to attract more visitors to the city and more workers on the organization side and use underutilized account budget.
My responsibilities

  •  Leveraged Google Ads to help Big Apple Greeter to attract tourists, local guide and establish online presence.

A medium shot of a 18-year-old man in his beanie browsing on a phone with Statue of Liberty in the background

Side Salad 
A mix of other projects
 

A young woman browsing her phone with a living room at the background

Guestbook

My role: Digital Marketer

 

Planned and executed a digital

marketing campaign on social media that generate leads and convert users for an app.

An African man smiles with a champaign glass showing at the bottom. A white dog in the left.

LCBO

My role: Marketing Researcher

 

Planned and implemented a consumer research from the start to the finish in order to Improved in-store experience of the consumers with low vision. 

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