A digital marketeer, a search engine expert who talks about new ways of doing business, productivity and digital marketing in his blog. He broadcasts to the world what he thinks and reads in his blog 1000 book notes, including deep insights on top tier business, productivity
Toronto
Steve (Shixiong) harnesses search engine marketing to unlock business growth and optimize user experience. In his professional life, what he is not only passionate but dedicated into are not one but two aspects of digital marketing:
- A higher calling for easing the pain of homo sapient searching online in a vast sea of information as a matter of survival in the digital age.
- Building brands that truly take care of and celebrate their customers.
Case study 1: Attract more people for tourism in NYC
My role: Google Ads Manager
Client Profile
Big Apple Greeter is a local guided tour service provided by the New York Office of Tourism that matches visitors with enthusiastic, knowledgeable residents. The client wants to attract more visitors to the city and more workers on the organization side and use underutilized account budget.
My responsibilities
-
Leveraged Google Ads to help Big Apple Greeter to attract tourists, local guide and establish online presence.